Experience Marketing - 2203 Words

Introduction With the development of society, technology, increasing competition, and the increasing expectations of consumers, the people are more concerned about the quality of life and the level of satisfaction on the psychology and spirit. According to Pine and Gilmore (1999, p.11), goods and services are no longer enough. The Service Economy is peaking. Therefore, Experience Economy is created following the Agrarian Economy, the industrial economy and service economy in order to adapt the demand of customers. In the Experience Economy, experiences motivate the economy and therefore produce more of the basis of demand for goods and services. So experience is a way that â€Å"company uses services as the stage, and goods as props, to†¦show more content†¦| Bright lights, Neat and cleaning chairs and tables | Price | Average price is about  £2.7 | Average price is about  £1.5 | * Store Location: There is no doubt that Starbucks and Cafà © are well-chosen locations which people can easy to get it. In addition, the locations of Starbucks and Cafà © are the poured concentrated which can lead to increasing number of buyers and also have a significant effect on consumer purchasing behaviour. * Merchandise: In the Starbucks, Starbucks provides Organic coffee. they advertise the coffee is made with the highest-quality, ethically sourced 100% Arabica beans. Compare with Starbucks, there is no available Organic coffee or any highest-quality coffee to appeal customers in the Cafà ©. They even does not do any advertise to describe their coffee. Compare with Starbucks, their windows display is laid out with a variety of original coffee beans that have an elegant packaging which advertise that everything they offered is made from great, fresh-tasting ingredients to appeal customer enjoy this great taste of Starbucks coffee. * Store Ambience: Starbucks used coffee and green as major colour. The colours of lights, walls, table vary from green to different shades of brown as much as possible to mimicShow MoreRelatedCustomer Centric Marketing : Rethinking Customer Experience957 Words   |  4 PagesCustomer Centric Marketing: Rethinking Customer Experience According to businessdictionary.com, the definition of customer centric is creating a positive consumer experience at the point of sale and post-sale. A customer-centric approach can add value to a company by enabling it to differentiate itself from competitors who do not offer the same experience. In this digital era of marketing, what does that really mean? 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